Ausflow Brand Identity

Ausflow engaged FrontRunner Communications to develop a new brand identity that would position the business as a professional, capable and contemporary provider of water infrastructure services.

The project involved developing the visual identity from the ground up, from logo and colour palette through to typography, supporting visual elements, imagery and messaging. The new identity was designed to create a cohesive and recognisable brand across Ausflow’s capability statement, website, digital communications and future marketing materials.

The result was a capability statement that not only clearly communicates Ausflow’s technical capability and experience, but establishes a more cohesive and professional visual presence for the business. The visual elements developed through the project provide Ausflow with a consistent foundation that can be carried through its website, digital communications and future marketing collateral.

Ausflow

Task

We worked closely with the Ausflow team to:

  • Develop a new logo and visual identity
  • Establish a distinctive and professional colour palette
  • Select brand fonts and develop a consistent typography system
  • Develop supporting visual elements, graphic devices and framing treatments
  • Establish imagery and visual direction aligned with Ausflow’s industry and services
  • Develop a consistent approach to photography and project imagery
  • Develop brand positioning and messaging to clearly communicate Ausflow’s capabilities and market offering
  • Develop the brand tagline to reinforce Ausflow’s positioning
  • Apply the new identity across the company’s capability statement and other marketing collateral
  • Create a cohesive visual system that could be applied across print and digital communications
  • Create a strong foundation for the development of Ausflow’s website and future communications

Skills Involved

  • Visual identity development
  • Logo design
  • Colour palette development
  • Typography and brand font selection
  • Graphic design
  • Imagery and art direction
  • Brand messaging and positioning
  • Tagline development
  • Information architecture
  • Technical copywriting
  • Capability statement development
  • Document design
  • Icons, diagrams and infographics
  • Brand application

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