Why I Founded FrontRunner Communications

Written by Stephanie De Leon, Principal Consultant, Frontrunner Communications

“Technical businesses deserve marketing that truly understands them.”

FrontRunner Communications was founded on a simple belief: technical businesses deserve marketing that truly understands them. Across Australia, engineers, contractors, and professional services teams are shaping the nation’s infrastructure and built environment — delivering complex, high-impact projects that keep communities connected, moving, and thriving. Yet many of these organisations are so focused on delivery that they rarely have the time, resources, or internal capability to tell their story, showcase their expertise, or clearly communicate the value of the work they do.

“I started FrontRunner Communications because I saw a gap.”

“Technical businesses are doing incredible work, but too often their story doesn’t reach the people who need to hear it,” says Principal Consultant Stephanie De Leon. “My goal was simple: create a marketing consultancy that truly understands the industries we serve, speaks their language, and can hit the ground running.”

With more than 15 years’ experience building brands and shaping marketing, business development, bidding, and communications strategies for engineering, construction, and environmental services organisations across Australia, Stephanie brings deep industry insight and practical experience.

“Engineers, contractors, and professional services teams are focused on delivering critical work.”
“They often don’t have the time or resources to tell their story, build visibility, or communicate their capability,” she explains. “That’s why we exist — to bridge that gap and make sure their expertise and impact are seen and understood.”

“We help our clients showcase the quality, impact, and complexity of the work they deliver.”
FrontRunner specialises in translating complex technical expertise into clear, compelling narratives that build confidence, influence decisions, and help organisations stand out in competitive markets. “Marketing shouldn’t be separate from your business — it should be part of it, seamlessly supporting your teams and amplifying what you do best,” Stephanie adds.

“At its heart, FrontRunner is built for businesses that build.”
The consultancy partners closely with contractors and consultants, working as an extension of their team to deliver strategic marketing, business development, communications, and creative solutions that connect people, projects, and possibilities. “We exist to help organisations shaping Australia’s infrastructure and built environment stand out, win work, and create lasting impact. Because the work they do matters — and it deserves to be seen,” Stephanie concludes.